Target Audience (CIE IGCSE ICT)

Revision Note

Becci Peters

Expertise

Computer Science

Target Audience

Developing ICT Solutions

  • To build effective ICT solutions, the first step is to identify and understand the needs of the intended audience. These needs can be functional, like processing information or aesthetic, like a visually appealing interface
  • After identifying the needs, select the appropriate technology and tools to create a solution. This choice depends on factors like the complexity of the task, the budget available, and the technical expertise of the users
  • An essential aspect to remember while designing ICT solutions is to ensure that they are user-friendly. This means that they should be intuitive to use, require minimal training, and have easy-to-understand instructions
  • Additionally, ICT solutions should be accessible to all users, including those with disabilities. This could involve adding features like voice commands, large text options, or compatibility with assistive devices
  • Once the solution is created, it is crucial to test it to ensure it functions as expected and fulfils the users' needs effectively

Audience Needs Analysis in ICT

  • Understanding the audience is crucial in ICT solution design. The analysis should consider factors such as the age, technical skills, and background of the audience, which can affect their ability to use the solution
  • The solution designer should also understand the type of information that the audience needs. This can guide the design of the information architecture and the data processing features
  • How the audience accesses and uses the information also impacts the design. For example, if the audience mostly accesses the solution via mobile devices, the solution should be mobile-friendly
  • Lastly, the designer should consider any special needs of the audience, like visual or hearing impairments. The solution should be designed to accommodate these needs, ensuring inclusivity

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Becci Peters

Author: Becci Peters

Becci has been a passionate Computing teacher for over 9 years, teaching Computing across the UK helping to engage, interest and develop confidence in the subject at all levels. Working as a Head of Department and then as an educational consultant, Becci has advised schools in England, where her role was to support and coach teachers to improve Computing teaching for all. Becci is also a senior examiner for multiple exam boards covering GCSE & A-level. She has worked as a lecturer at a university, lecturing trainee teachers for Computing.