Corporate House Style
What is a Corporate House Style?
- A Corporate House Style refers to the consistent use of particular visual design elements across a company's documents and communications
- These design elements may include specific fonts, colours, logos, and layout styles
Purpose of a Corporate House Style
- The primary purpose is to create a consistent and recognisable image for the company
- It makes the company's documents and products instantly identifiable to clients or customers
- This consistency also streamlines the creation of new documents within the company by:
- Reducing time and cost spent setting up and formatting documents
- Reducing the risk of errors
Uses of a Corporate House Style
- A corporate house style can be applied to a wide range of materials, including:
- Business documents such as reports and letters
- Marketing materials like brochures and advertisements
- Digital content including websites and email templates
- Product packaging
Worked example
The Medical Authority creates many different types of documents including letters and memos. Each of them is produced using its corporate house style.
Explain why corporate house styles are required.
[3]
3 of:
Ensures consistency across all documents [1]
Lets people know that the stationery/documents belong to the same medical authority [1]
To reduce the time spent in setting up and formatting documents [1]
To reduce the cost of setting up and formatting documents [1]
To reduce the risk of errors e.g. mis-spellings, logos omitted etc. [1]
