The Gross Profit Margin
- This calculation shows the proportion of revenue that is turned into gross profit
- It is calculated using the following formula and is expressed as a percentage
Improving the gross profit margin
- The gross profit margin can be improved in two ways
- The business can increase its sales revenue
- The business can reduce its direct costs
How to Increase the Gross Profit Margin
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Increase the sales revenue |
1. Increase the value of sales
2. Increase the volume of sales
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Reduce the direct costs |
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Worked example
Head to Toe Wellbeing’s revenue in 2022 was $124,653. Its gross profit was $105,731
Calculate Head to Toe Wellbeing Ltd’s Gross Profit Margin in 2022 [2 marks]
Step 1: Substitute the values into the formula
[1 mark]
Step 2: Multiply the outcome by 100 to find the percentage
[1 mark]
84.82% of Head to Toe Wellbeing’s revenue was converted into gross profit during 2022