Marketing Strategy
- A marketing strategy is a plan that combines the four elements of the marketing mix to achieve specific businesses marketing objectives
Diagram: The Type of Market Influences the Marketing Strategy
Marketing strategies will be very different when selling in a B2B market as compared with a niche market
- Marketing strategies vary depending on the type of market being targeted
- Mass markets, niche markets, business-to-business (B2B) and business-to-consumer (B2C) markets are likely to require different approaches
- Mass markets, niche markets, business-to-business (B2B) and business-to-consumer (B2C) markets are likely to require different approaches
A Comparison of Marketing Strategies in Different Markets
Mass Markets |
Niche Markets |
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B2B Markets |
B2C Markets |
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