An Introduction to Marketing
- A market is any place where buyers and sellers can meet to conclude a transaction, e.g. amazon.co.uk or a shopping mall
- The aim of marketing is to help identify, anticipate and satisfy consumer needs and wants profitably
- Needs are considered to be essential, e.g. shelter or food
- Wants are desires which are non-essential, even if consumers consider them to be essential e.g Nike trainers