An Introduction to Multinationals
- A multinational company (MNC) is a business that is registered in one country but has manufacturing operations or sales outlets in different countries
- For example, Starbucks headquarters are in Washington, USA but they have 32,000 stores in 80 countries
- For example, Starbucks headquarters are in Washington, USA but they have 32,000 stores in 80 countries
- Factors such as globalisation and deregulation have contributed to the growth of MNC’s, especially in developing countries
- MNC’s choose locations based on factors such as cost advantages and access to markets
- Nike originates from the USA, but 50% of their manufacturing takes place in China, Vietnam and Indonesia due to the lower production costs in these countries
- Nike originates from the USA, but 50% of their manufacturing takes place in China, Vietnam and Indonesia due to the lower production costs in these countries