| Step 1 |
- Start off by showing some knowledge; defining a key term or using a business concept is good way to do this
- This will secure some Level 1 knowledge marks and can help you focus your response
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| Step 2 |
- In the next paragraph, you should start your analysis by making a strong point
- Support it with some relevant context from the stimulus material
- Quoting some data, including a calculation, or remarking on a key business feature or trend are good ways to do this
- Develop a chain of reasoning that develops the point logically. The X→Y→Z approach is a good way to build a coherent chain:
- E.g. X leads to Y which results in Z or X and Y lead to Z
- The best chains of analysis combine points effectively. For example:
- E.g. X1 and X2 lead to Y, which results in Z or X leads to Y1 and/or Y2, which results in Z or X leads to Y, which results in Z1 and/or Z2
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| Step 3 |
- In the next paragraph, you need to show balance by providing a counterpoint
- Make a logical, relevant counterpoint
- Make sure that it is relevant to the question stem
- A further chain of XYZ reasoning, with context, is also required
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| Step 4 |
- Repeat steps two and three with a further point and counterpoint
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| Step 5 |
- In your final paragraph, you need to make a supported judgement
- This should be the most developed section of your response
- Weigh up both of your arguments, considering their strength and relevance
- A decision is required, along with the main reasons for your choice
- Are there any context-specific reasons for your choice?
- Do you have all of the information required to make a reliable recommendation?
- Does your answer depend on any internal or external factors?
- Try to broaden your reflection by considering factors such as
- Whether your decision would be different in the long term
- The views of different stakeholders
- The contribution your decision may make to achieving business aims and objectives.
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