Skills You Need To Demonstrate in Your Responses
Knowledge
- You can gain knowledge marks for recognising and showing understanding key business terms, concepts, formulas, theories, methods and models
- Knowledge can also be demonstrated by making relevant points, such as stating a feature, benefit, drawback or implication
- In this 4-mark response, knowledge has been demonstrated by giving a definition of the key term in the question, as well as giving a correct benefit:
| Explain one benefit to Uber of classifying its drivers as independent contractors. [4 marks] | |
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Application
- You can gain application marks in calculations by using key business formulas in an appropriate context
- Application can also be awarded for the use of market data or business information from stimulus material to support a point
- In this 4-mark response, application has been demonstrated by the use of information from the case study to support a point and recognition of the context of taxi/ride sharing roles:
| Explain one benefit to Uber of classifying its drivers as independent contractors. [4 marks] | |
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Analysis
- You can gain analysis marks by developing logical chains of reasoning, showing cause and effect, impacts and outcomes
- The best analysis considers consequences and impacts for individuals and organisations of external and internal influences
- In this 4-mark response, analysis has been demonstrated by a coherent X→Y→Z chain of reasoning that shows effect and impact:
| Explain one benefit to Uber of classifying its drivers as independent contractors. [4 marks] | |
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Evaluation
- You can gain evaluation marks by showing judgement, weighing up the relative importance of factors, comparing points of view or recommending a course of action
- Top-level evaluation needs to be balanced, which requires both sides of an argument to be considered, in context
- In the extracts below, instances of evaluation in the response are highlighted, both within the main body and the concluding paragraph, including:
- Alternative points of view
- Recommendations
- Consideration of likelihood and significance
- Weighing up impact
| Assess the likely impact on Aldi’s costs if staff choose to leave due to poor working conditions. [12 marks] |
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