Media Exports
- The media industry includes film, television programmes, books, magazines, plays, and video games
- The government estimates that the UK’s media industry is worth more than £85 billion a year, generating £80,000 per minute for the UK economy
- Around 1.9 million people are employed in this industry (2020) and it accounts for £1 in every £10 of UK exports
- UK media exports include:
- TV series programmes such as Downton Abbey, which is watched by over 120 million people in more than 100 countries including the USA and China
- TV is considered one of the UK’s most successful exports
- TV programmes accounted for £1.48bn in 2019/20
- The main markets are English-speaking countries such as the USA however, the Chinese market is now expanding rapidly
- TV reality shows such as Big Brother, and X Factor UK, watched by over 360 million people in 147 countries, and 51 countries have produced their own versions
- UK films are distributed worldwide but are most popular in New Zealand, Australia, and Europe,
- The King’s Speech made over US$400 million at the box office, with approximately 2/3 of that amount being made outside the UK
- Music and music artists make up almost 14% of global album sales each year
- The biggest three selling artists in 2020 were Harry Styles, D-Block Europe, and Ed Sheeran
- The Beatles remain the best-selling artists worldwide with a 600 million record sales
- Robbie Williams has overtaken Elvis Presley to become the solo artist with the most UK number-one albums
- Books such as Harry Potter (J. K. Rowling) have been translated into 68 languages and have sold more than 400 million copies in more than 200 countries
- William Shakespeare was named the best-selling fiction author of all time, having sold approximately 6 billion copies
- Agatha Christie is the most read author and her books have sold over a billion copies in the English language and a billion in translation
- The most exported media is in English, so people in other countries develop a better understanding of the English language, but accents and phrases are not representative of the UK as a whole
- Different lifestyles, values, and beliefs of UK residents have become more widely known and understood, but can be misleading
- For instance, most people don’t have servants like in Downton Abbey
- Different lifestyles, values, and beliefs of UK residents have become more widely known and understood, but can be misleading
- Media exports influence people’s perception of the UK
- Some films portray the UK as industrial, dirty, and ugly, but in others as scenic, green and rural
- Positive portrayal of the UK encourages people to visit, study or work
- Tourism increased significantly after the London 2012 Olympics
- UK media exports act as inspiration to other countries to produce their own
- The format of The X-Factor is now produced in 45 countries, including Israel, Indonesia, and Portugal
- British celebrities have an impact around the world through people copying their fashion and hairstyles