Learning Approaches (AQA A Level Psychology)

Topic Questions

1
Sme Calculator
16 marks

Alison is a Psychology teacher who is keen to reduce plastic waste in her school. She puts a sticker showing an ocean full of plastic waste on each plastic bottle of water sold in the canteen.

Alison asks canteen staff to increase the price of bottled water by 20 pence and offer free refills of water to any student taking in their own bottle.

Finally, Alison sets up a bottle return desk, where students can get 20 pence back for any plastic bottle they hand in for recycling.

Describe and evaluate operant conditioning as a way of explaining people’s behaviour. Refer to Alison’s approach to reducing plastic waste in your answer.

Did this page help you?

2
Sme Calculator
1 mark

According to operant conditioning, which of the following statements is TRUE?

Shade one circle only.

  • Negative reinforcement and positive reinforcement decrease the likelihood that a behaviour will be repeated.

  • Negative reinforcement and positive reinforcement increase the likelihood that a behaviour will be repeated.

  • Negative reinforcement and punishment decrease the likelihood that a behaviour will be repeated.

  • Negative reinforcement and punishment increase the likelihood that a behaviour will be repeated.

Did this page help you?

3
Sme Calculator
2 marks

A television advert for a new cleaning spray, called ‘Tiger’, shows an England rugby player vigorously scrubbing a stain on the carpet.

The rugby player gets exhausted and gives up. A small boy says, ‘Only Tiger power will get that out’ and hands the rugby player a bottle of Tiger. The rugby player draws tiger stripes on his own face, roars and the little boy laughs. The rugby player easily wipes the stain from the carpet using Tiger.

The boy claps and the advert ends with the text, ‘Anyone can battle stains with a Tiger on their side.’

The company paid the rugby player a lot of money to be in the advert.

Use your knowledge of social learning theory to explain why the company wanted to use a famous rugby player in the advert.

Did this page help you?

4
Sme Calculator
1 mark

A television advert for a new cleaning spray, called ‘Tiger’, shows an England rugby player vigorously scrubbing a stain on the carpet.

The rugby player gets exhausted and gives up. A small boy says, ‘Only Tiger power will get that out’ and hands the rugby player a bottle of Tiger. The rugby player draws tiger stripes on his own face, roars and the little boy laughs. The rugby player easily wipes the stain from the carpet using Tiger.

The boy claps and the advert ends with the text, ‘Anyone can battle stains with a Tiger on their side.’

Using your knowledge of social learning theory, suggest how the advert could be modified to increase the sales of Tiger to female customers.

Did this page help you?

5
Sme Calculator
16 marks

Jed was given a detention meaning that he would miss the football match after school. Jed felt extremely angry. Later that day, Jed was called in to the Head of Year’s office for kicking his locker at break time.

Outline the behaviourist approach. Compare the behaviourist approach with the biological approach.

Did this page help you?