Alison is a Psychology teacher who is keen to reduce plastic waste in her school. She puts a sticker showing an ocean full of plastic waste on each plastic bottle of water sold in the canteen.
Alison asks canteen staff to increase the price of bottled water by 20 pence and offer free refills of water to any student taking in their own bottle.
Finally, Alison sets up a bottle return desk, where students can get 20 pence back for any plastic bottle they hand in for recycling.
Describe and evaluate operant conditioning as a way of explaining people’s behaviour. Refer to Alison’s approach to reducing plastic waste in your answer.
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