Which one of the following is most associated with informational social influence?
Shade one box only.
It is an emotional, rather than cognitive, process.
It is based on a desire to be liked, rather than a desire to be right.
It is more likely to lead to a permanent, rather than temporary, change in attitude.
It occurs in unambiguous situations, rather than those where there is no obvious answer.
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In a sixth form debating society, Samina is the only student in a group of six who does not believe that drugs should be legalised.
Using your knowledge of minority influence processes, explain two ways in which Samina could convince the other students in the debating society to agree with her.
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The survey shows that fewer young people are smoking today than in 1987.
Using your knowledge of social influence processes in social change, explain possible reasons for this change in behaviour.
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In an experiment, researchers arranged for participants to complete a very personal and embarrassing questionnaire in a room with other people. Each participant was tested individually. The other people were confederates of the experimenter.
In condition 1: the confederates completed the questionnaire.
In condition 2: the confederates refused to complete the questionnaire and asked to leave the experiment.
The researchers tested 15 participants in condition 1, and 15 different participants in condition 2.
The researchers recorded the number of participants who completed the questionnaire in each condition.
Using your knowledge of social influence, explain the likely outcome of this experiment.
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