Making Marketing Decisions (Edexcel GCSE Business)

Read the following extract before answering.

Evaluate whether Iceland is likely to benefit from its decision to ban all plastic packaging on its own-brand products. You should use the information provided as well as your knowledge of business.

Read the following extract before answering.

In order to increase its profits, ASOS is considering two options:

Option 1: lower prices

Option 2: advertise on more social media channels.

Justify which one of these two options ASOS should choose.

Explain one benefit to a business of withdrawing a product when it enters the decline phase of its product life cycle.

Explain one benefit to a business from improving the aesthetic element of a product’s design mix.

Explain one drawback to a business from differentiating its product.

Explain one reason why aesthetics may be important in the design mix of a product.

Discuss the likely impact on a business of carrying out extensive advertising.

Read the following extract before answering.

Analyse the impact on KFC of changes to its marketing mix following the 2018 logistical problems.

Explain one pricing method a business may use when launching a new product.

Explain one benefit to a business of balancing its product's design mix.

Discuss the benefits of using sponsorship of high-profile sport events as a promotional method.

Explain one reason why place is an important element of a successful marketing mix.

Read the following extract before answering.

Analyse the impact on Tesla of lowering the price of its Model 3 electric vehicle (EV).