Making the Business Effective (Edexcel GCSE Business)

Topic Questions

12 marks

Which two of the following are elements of the marketing mix?

Select two answers.

  A. Payment
  B. Planning
  C. Price
  D. Product
  E. Profit

Did this page help you?

21 mark

Which one of the following is a characteristic of a sole trader?

Select one answer.

  • They require a business qualification

  • They have unlimited liability

  • They can sell shares to raise finance

  • They do not employ staff

Did this page help you?

32 marks

Read the following extract before answering.

Outline one way that a business plan could have helped Joe Thwaites when starting Loco.

Did this page help you?

41 mark

Which one of the following is a disadvantage of starting a partnership?

Select one answer.

  • Business owners have different skills

  • Can be easier to raise finance

  • Business decisions affect all partners

  • Financial information is kept private

Did this page help you?

52 marks

Outline one disadvantage to a small business of operating as a private limited company.

Did this page help you?

62 marks

Outline one benefit to a small business owner of running a franchise.

Did this page help you?

72 marks

Which two of the following types of business ownership typically have unlimited liability?

Select two answers.

  A. Private limited companies
  B. Franchises
  C. Sole Traders
  D. PLCs
  E. Partnerships

Did this page help you?

82 marks

Outline one reason why a sole trader may choose to become a partnership.

Did this page help you?

91 mark

Alana believes there is a market for dog sitting services in her local area and has carried out a survey. Some of the results are shown below.

What is the most important factor in your decision to choose a dog sitting service?
  % of responses
Price of the service 14
Quality of the service 38
Advertisements for the service 13
Locations covered by the service 35


According to the table, which one element of the marketing mix should Alana focus on when marketing her business?

  • Price

  • Place

  • Promotion

  • Product

Did this page help you?

101 mark

State one impact of technology on the marketing mix.

Did this page help you?

112 marks

Which two of the following are commonly included in a business plan?

Select two answers.

  A. Invoices and receipts from purchases and sales
  B. A copy of a design for a business card
  C. A cash-flow forecast
  D. An overview of the businesses main objectives
  E. Application forms from job applicants

Did this page help you?

122 marks

Read the following extract before answering.

Outline one factor that is likely to determine Last Course Patisserie's pricing strategy.

Did this page help you?

1
Sme Calculator
12 marks

Read the following extract before answering.

Evaluate the impact of e-commerce on Aphrodite’s marketing mix. You should use the information provided as well as your knowledge of business.

Did this page help you?

2
Sme Calculator
9 marks

Read the following extract before answering.

In order to improve its brand awareness, That Feeling is considering two options:

Option 1: launch its own range of mens grooming products

Option 2: open a mens spa in an adjoining empty retail unit

Justify which one of these two options That Feeling should choose.

Did this page help you?

3
Sme Calculator
9 marks

Read the following extract before answering.

In order to increase brand awareness, Loco is considering two options:

Option 1: introduce a range of paddle boards aimed at the youth market

Option 2: launch a range of branded Loco training and leisurewear

Justify which one of these two options Loco should choose.

Did this page help you?

1
Sme Calculator
3 marks

Explain one benefit to an entrepreneur of buying a franchise to start a business.

Did this page help you?

2
Sme Calculator
3 marks

Explain one reason why it is important to include financial information in a business plan.

Did this page help you?

3
Sme Calculator
3 marks

Explain one disadvantage of starting a small business as a partnership.

Did this page help you?

4
Sme Calculator
3 marks

Explain one way the marketing mix of a small business may change due to changing consumer needs.

Did this page help you?

5
Sme Calculator
3 marks

Explain one way an entrepreneur can reduce the risk of failure when starting a new business.

Did this page help you?