Which two of the following are elements of the marketing mix?
Select two answers.
A. | Payment | |
B. | Planning | |
C. | Price | |
D. | Product | |
E. | Profit |
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Which two of the following are elements of the marketing mix?
Select two answers.
A. | Payment | |
B. | Planning | |
C. | Price | |
D. | Product | |
E. | Profit |
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Which one of the following is a characteristic of a sole trader?
Select one answer.
They require a business qualification
They have unlimited liability
They can sell shares to raise finance
They do not employ staff
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Read the following extract before answering.
Outline one way that a business plan could have helped Joe Thwaites when starting Loco.
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Which one of the following is a disadvantage of starting a partnership?
Select one answer.
Business owners have different skills
Can be easier to raise finance
Business decisions affect all partners
Financial information is kept private
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Outline one disadvantage to a small business of operating as a private limited company.
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Outline one benefit to a small business owner of running a franchise.
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Which two of the following types of business ownership typically have unlimited liability?
Select two answers.
A. | Private limited companies | |
B. | Franchises | |
C. | Sole Traders | |
D. | PLCs | |
E. | Partnerships |
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Outline one reason why a sole trader may choose to become a partnership.
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Alana believes there is a market for dog sitting services in her local area and has carried out a survey. Some of the results are shown below.
What is the most important factor in your decision to choose a dog sitting service? | |
% of responses | |
Price of the service | 14 |
Quality of the service | 38 |
Advertisements for the service | 13 |
Locations covered by the service | 35 |
According to the table, which one element of the marketing mix should Alana focus on when marketing her business?
Price
Place
Promotion
Product
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State one impact of technology on the marketing mix.
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Which two of the following are commonly included in a business plan?
Select two answers.
A. | Invoices and receipts from purchases and sales | |
B. | A copy of a design for a business card | |
C. | A cash-flow forecast | |
D. | An overview of the businesses main objectives | |
E. | Application forms from job applicants |
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Read the following extract before answering.
Outline one factor that is likely to determine Last Course Patisserie's pricing strategy.
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Read the following extract before answering.
Evaluate the impact of e-commerce on Aphrodite’s marketing mix. You should use the information provided as well as your knowledge of business.
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Read the following extract before answering.
In order to improve its brand awareness, That Feeling is considering two options:
Option 1: launch its own range of mens grooming products
Option 2: open a mens spa in an adjoining empty retail unit
Justify which one of these two options That Feeling should choose.
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Read the following extract before answering.
In order to increase brand awareness, Loco is considering two options:
Option 1: introduce a range of paddle boards aimed at the youth market
Option 2: launch a range of branded Loco training and leisurewear
Justify which one of these two options Loco should choose.
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Explain one benefit to an entrepreneur of buying a franchise to start a business.
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Explain one reason why it is important to include financial information in a business plan.
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Explain one disadvantage of starting a small business as a partnership.
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Explain one way the marketing mix of a small business may change due to changing consumer needs.
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Explain one way an entrepreneur can reduce the risk of failure when starting a new business.
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