Demand-side Deflation
- Deflation occurs when there is a fall in the average price level of goods/services in an economy as measured by the consumer price index (CPI)
- Deflation only occurs when the percentage change in prices falls below zero %
- Deflation only occurs when the percentage change in prices falls below zero %
- Deflation can be caused by either demand-side or supply-side factors
- The two different causes of deflation have very different consequences for the economy
- The two different causes of deflation have very different consequences for the economy
Demand-side Deflation (Bad Deflation)
- Demand-side deflation is caused by a fall in total (aggregate) demand in the economy
- Total (aggregate) demand is the sum of all expenditure in the economy as measured by the real gross domestic product (rGDP)
- rGDP = Consumption (C) + Investment (I) + Government spending (G) + Net Exports (X-M)
- If any of the four components of rGDP decrease, there will possibly be a decrease in the total demand in the economy leading to a decrease in the general price level
- Demand-side deflation has occurred
The Consequences of Demand-side Deflation
Unemployment |
Consumers Lose Confidence |
Debt |
With a decrease in output, fewer workers are required & so unemployment increases |
With falling output & rising unemployment, households lose confidence choosing to save instead of spend. Consumption falls & rGDP reduces even more |
Debt feels more burdensome as the value of any debt is worth more. Real cost of borrowing increase as real interest rates rise when the price level falls e.g. if interest rates are 1.5% & the inflation rate is –1.5%, then the real interest rate is 3% |
Firms Lose Confidence |
Bankruptcies |
Exports |
Falling output & falling prices cause firms to lose confidence & so they delay investment, further reducing rGDP |
Falling output & falling prices reduce the profits of firms. Some firms will be unable to continue & will go out of business |
Persistently falling prices can prove attractive to foreigners & the level of exports may increase (this helps offset some of the reduction in rGDP) |