Reasons to Grow
- Many firms start small & will grow into large companies or even multi-national corporations (Amazon started in a garage)
Reasons why Businesses grow
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- Business growth can be achieved by growing organically, or inorganically (mergers and takeovers)
Exam Tip
One of the goals of growth is to improve profitability. It's important to remember the distinction between profit and profitability.
Profit is the absolute amount of money a company makes, while profitability is a measure of how efficiently a company generates profit relative to its revenue or investment.
Profitability is usually expressed as a percentage and is calculated by dividing the profit by the revenue (net profit margin and gross profit margin).
- Retrenchment involves a business scaling down its operations as it evolves and can involve
- Reducing the size of the workforce
- Closing less profitable outlets
- Exiting existing markets
- Retrenchment can help a business to reduce costs and is particularly relevant for businesses whose objective is to survive