Stakeholder
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Objective
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Example
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Owners (shareholders)
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- Shareholders are individuals or entities who own a portion of a company's stock
- They invest in the company to make a profit
- Shareholders' primary objective is to maximise their returns on investment
- They want the company to be profitable and generate a high return on their investment
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- For example, a shareholder of Apple may want the company to release new products and increase sales to increase the value of their shares
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Employees
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- Employees are individuals who work for a company
- Their primary objective is to earn a living, have job security and be compensated fairly for their work and have a safe working environment
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- For example, Google employees in California have some of the best working conditions in the world, with the Company offering sleeping pods, games rooms and free speciality coffee all-day
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Management
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- Managers are individuals who are responsible for the day-to-day operations of a company
- Their primary objective is to meet the company's goals and objectives
- They want to maximise profits and minimise costs while ensuring that the company operates efficiently
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- For example, a manager of McDonald's may want the restaurant to increase sales and reduce costs by improving efficiency
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Suppliers
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- Suppliers are individuals or businesses who provide goods or services to a business
- Their primary objective is to sell their products or services and make a profit
- Suppliers want to be paid on time and have a long-term relationship with the company
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- For example, Busco Sugar Milling Co., Inc supplies Coca-Cola with 84% of its sugar requirements. They want the company to continue buying their sugar and to pay their bills on time
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Customers
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- Customers are individuals or businesses who purchase goods/services from a business
- Their primary objective is to receive high-quality products or services at a fair price
- Customers also want good customer service and a positive experience with the company
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- For example, a customer of Nike may want the company to provide high-quality shoes at a reasonable price - and to deal promptly with any customer concerns issues
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Pressure groups
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- Pressure groups are organisations that seek to influence the policies and actions of businesses or governments
- Their primary objective is to promote a specific cause or agenda
- Pressure groups want the company to support their cause or take action on an issue
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- For example, an animal rights group may want a clothing company to stop using animal products in their clothing
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The local community
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- The local community includes individuals and organisations that live or operate in the area where a business operates
- Their primary objective is for the business to have a positive impact on the community
- This may include the business being environmentally responsible, providing jobs, and contributing to local causes
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- For example, Burnley Savings & Loans Ltd (Bank of Dave) donates all of their profits to local charities and good causes
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The government
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- The government is responsible for creating and enforcing laws and regulations that affect businesses
- Their primary objective is to promote the public good and protect the interests of citizens
- The government wants companies to operate within the law and contribute to the economy
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- For example, the government may want a company to pay taxes, comply with environmental regulations, and create jobs
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