Business Scale (CIE A Level Business)

• Local businesses operate in a specific and limited location, such as a town, city zone or within a tourist attraction
  
  
• Their owners usually focus on providing a service to the surrounding community and tend to remain small
  

Diagram: Examples of Local Businesses

Local businesses provide a service to customers within a limited geographical area

• National businesses operate outlets or provide services in numerous locations across the country
  
  
• Their focus is on meeting the needs of customers of a particular nationality
  
  
• They usually aim to increase market share and achieve economies of scale
  
  
• Examples of national businesses include:
  • Bricoman in France is a national retailer of DIY and building supplies
  • Spoon in Costa Rica is a national chain of fast food restaurants
  • Amasvin is a popular bubble tea brand with more than 80 stores across South Korea

• International businesses operate outlets or provide services in more than one country
  
  
• They tend to operate in countries that share characteristics of their home country, such as 
  • Similar customer needs and wants
  • Common business procedures or regulations
  • The same language
    
    
• Examples of international businesses include
  • Fashion retailer Zara
  • Holiday company Eurocamp
  • Publisher Time Out

• A multinational company (MNC) is a business that is registered in one country but has manufacturing operations/outlets in different countries
  • E.g. Starbucks headquarters are in Washington, USA but they have 32,000 stores in 80 countries
     
• Factors such as globalisation and deregulation have contributed to the growth of MNC’s
• MNC’s choose locations based on factors such as cost advantages and access to markets 
  • Nike originates from the USA, but 50% of their manufacturing takes place in China, Vietnam and Indonesia due to the lower production costs in these countries
    
    

• The impact of multinationals are considered in more detail later in the course