The Role of Objectives in Business Decision Making
- Objectives provide a sense of direction and focus to those running and making decisions within a business
- Objectives act as targets
- Decisions that contribute to achieving these targets can be pursued, whilst those that make little contribution can be discarded
- Poor decisions that fail to achieve objectives can be avoided in future and may inform management training
- Objectives allow success criteria to be determined and outcomes to be measured
- Suitable strategies that have the greatest chances of success can be implemented
- Inappropriate or risky strategies may be avoided
- Objectives act as targets