14 marks
Read the following extracts (A to D) before answering
Explain how Morrisons may benefit from having a mission statement
Did this page help you?
Business Objectives & Strategy (Edexcel A Level Business)
Topic Questions
24 marks
Read the following extracts (D to G) before answering
Explain one benefit Sports Direct could gain from conducting a SWOT analysis
Did this page help you?
34 marks
Read the following extracts (A to D) before answering
Explain one way in which Spirit Airline's business model could be considered an example of Porter's focused low-cost generic strategy
Did this page help you?
44 marks
Read the following extracts (A to C) before answering
Explain one way in which music subscription services have pursued product development as a strategy to grow
Did this page help you?
54 marks
Read the following extracts (A to C) before answering
Explain one way in which demand for sugar sweets in the UK is affected by social factors
Did this page help you?
1
20 marks
20 marksRead the following extracts (A to D) before answering
Warby Parker’s main corporate objective is to grow the business. The management is considering two options, either to develop a new range of contact lenses for the high income market, or to start selling glasses in the low income market
Evaluate these two options and recommend which one is most likely to achieve Warby Parker’s main corporate objective
Did this page help you?
220 marks
Read the following extracts (E to H) before answering
Buy it Direct has set the objective of increasing its sales revenue. It is considering two options, either to adopt a strategy of market penetration in the UK Electrical Household Appliance market or diversification
Evaluate these two options and recommend which one is most likely to achieve Buy it Direct’s objective of increasing its sales revenue
Did this page help you?
320 marks
20 marksRead the following extracts (E to G) before answering
Holly and Andy are considering ways to increase profits. They could either extend their premises upstairs or offer external catering to local businesses
Using the data in Extract G and SWOT analysis, evaluate each option and recommend to Holly and Andy which one might be better for them to increase profits
Did this page help you?
420 marks
20 marksRead the following extracts (A to C) before answering
To achieve its aim of increasing its market share of the global wearable technology market, Tended Ltd could produce a new smartwatch or launch a marketing campaign for ‘Tended Protect’
Evaluate these two options and recommend which one is most suitable for Tended Ltd to achieve its aim of increasing its market share
Did this page help you?
110 marks
10 marksRead the following extracts (E to G) before answering
Holly and Andy are considering creating a mission statement for The Wonky Table
Assess the potential benefits to The Wonky Table of having a mission statement
Did this page help you?
28 marks
Read the following extracts (E to H) before answering
Assess two distinctive capabilities that provide Ryanair with a competitive advantage in the airline market
Did this page help you?