4 marksRead the following extracts (A to D) before answering
Using the data from Extract B, draw a supply and demand diagram for airline tickets to show the likely effects of the change in jet fuel prices between 2014 and 2015
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4 marksRead the following extracts (A to D) before answering
Using the data in Extract A, calculate, to 2 decimal places, the income elasticity of demand for takeaway meals. You are advised to show your working
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Read the following extracts (D to G) before answering
Explain one limitation of secondary market research data, such as that presented in Extract D
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Read the following extracts (D to G) before answering
Consumers aged 40–59 years old are the largest age group in the USA coffee market
Using the data in Extract E, draw a demand and supply diagram to show the likely effects of the estimated change in population for the 40–59 age group on the USA coffee market
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Read the following extracts (D to G) before answering
Uber intends to divert a ‘significant portion’ of its planned $1 billion marketing budget to India
Explain one way in which increased marketing spending by Uber may affect demand for Ola's ridesharing services
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4 marksRead the following extracts (D to G) before answering
In 2019 the price of a Ford Endeavour rose from 30m Rupee to 30.9m Rupee
Using this data and the information from Extract D, calculate the percentage change in quantity demanded for the Ford Endeavour in 2019. State your answer to two decimal places. You are advised to show your working
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Read the following extracts (E to H) before answering
In order to maximise profit in long-haul routes to North, Central and South America Ryanair is considering two options. Air Europa flights could be rebranded as RyanFlair services with high-quality in-flight services such as gourmet meals and advanced entertainment facilities. Alternatively it could apply Ryanair's no-frills model to the service, with limited hand-baggage-only seats sold for as little as $20
Evaluate these two options and recommend which one would be better for Ryanair to maximise profit
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Read the following extracts (A to D) before answering
In order to achieve their objective of maximising sales revenue, Live The Adventure's owners are considering offering either all-inclusive budget hotel options or luxury self-catering lodge accommodation for its winter sports packages in Europe. The average price elasticity of demand for winter holidays is -2.5
Evaluate these two options and recommend which one is most likely to achieve Live The Adventure’s corporate objective
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12 marksRead the following extracts (A to D) before answering
The average price elasticity of demand for clubs in the health and fitness market is estimated to be -2
Assess the likely impact of media health campaigns on the price elasticity of demand for health and fitness clubs
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Read the following extracts (A to D) before answering
Using the data in Extract A, assess two reasons why income elasticity of demand for holidays may be income elastic
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Read the following extracts (A to D) before answering
Using a supply and demand diagram, assess two reasons why live entertainment business revenues in the UK might have increased in 2017
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Read the following extracts (E to H) before answering
Assess the factors that have improved the financial viability of live venues such as Derby Theatre and the National Theatre
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