Benefits of Effective Communication
- Effective communication means that the information or message being sent is received, understood and acted upon in the way intended
- Effective communication should be
- Clear and unambiguous
- Appropriate to the context and to the sender
- Sent to the correct receiver in an accessible format
- Timely and contain only the required amount of detail
- Effective communication is important to any business as it affects many key stakeholders including employees, managers, suppliers and customers
- Overall, effective communication helps a business meet it's objectives by making it easier to control and coordinate business activity
- As poor communication leads to higher costs, demotivated workers and a lack of cooperation, it is essential businesses establish effective communication channels
Diagram: The Importance of Good Communication
Effective communication prevents problems from arising and builds a positive culture
Explanation of the Importance of Effective Communication
Factor |
Explanation |
Real World Example |
Increased worker motivation |
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Improves efficiency |
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Encourages innovation |
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Builds a positive company culture |
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Reduces costs |
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Promotes customer satisfaction |
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