Data Collection (Cambridge (CIE) O Level Geography)

Revision Note

Bridgette Barrett

Expertise

Geography Lead

Data Collection

Health and safety in the field

  • Carry out a risk assessment on the area you have chosen

  • Identify any hazards and ways they can be dealt with

  • Dress appropriately to keep warm and dry. If sun is forecast, bring and wear sun screen and a hat

  • Contact details - always have a contact/meeting point, an emergency contact number and your school's telephone number

  • Check weather forecast for the area

  • Make sure all mobile phones are fully charged with emergency numbers already uploaded and on speed dial if possible

  • Have designated rendezvous points and emergency contacts

  • River work 

    • Do not push people or otherwise mess about in water

    • Take extreme care near river banks, especially where the ground is steep or wet

    • Wear suitable footwear at all times

    • Do not swim in the water 

  • Coastal fieldwork

    • Check high and low tide times

    • Use dedicated footpaths to access the beach

    • Don’t climb on groynes or sea defence structures

    • Do not handle beach litter, wear gloves when picking up pebbles

    • Stay at least one metre away from the tide line and keep an eye on the waves

    • Do not enter the sea under any circumstances

    • Stay in pairs/threes and in visual contact with a member of staff at all times

  • Town centre

    • Ensure that you have the contact numbers for staff and that they have your mobile phone number too

    • Ensure your mobile phone is charged and in credit

    • Use the map in your pack to familiarise yourself with the area

    • Stay with your group at all times – no one should be on their own at any time

    • Keep valuables concealed – digital cameras are brought at your own risk

    • Only question people you are comfortable talking to and who are happy to help you

    • Avoid asking the same person as another group working in the same area

    • Use the pedestrian crossing where possible

  • Equipment

    • Check all equipment is working and that you have enough for each student/group and some spares 

    • Make sure you know how to use specific equipment and/or any recording sheets provided

    • Ensure you practice using the equipment in a safe environment before taking it out in the field

    • Where laptops and smartphones are to be used and internet access is needed, check out that this is possible

    • If apps are to be used, make sure these are downloaded onto each piece of equipment

Data collection

  • Data collected by the student within their fieldwork is primary data. 

  • Examples of primary data can include:

    • Questionnaire data

    • River data - width, depth etc...

    • Video/audio recordings

    • Photographs

    • Interview information 

  • Data collected by someone else but used by the student in their enquiry is secondary data

  • Examples of secondary data can include:

    • Census results

    • Weather data 

    • Old photographs

    • Maps

    • Newspaper articles

    • Websites

 

Strengths

Limitations

Primary Data

  • Know that the data is reliable and valid

  • The data is specific to the enquiry

  • As much data as needed can be collected

  • The method of the collection is known

  • It is up to date

  • Time-consuming

  • May need specialist equipment/resources

  • The sample size needs to be large to be accurate

Secondary Data

  • Easy to access

  • Low cost or free

  • Can be accessed quickly

  • A large amount of data sources are available

  • It is not specific to the enquiry

  • No control over the data quality

  • Data may be biased

  • Data may be out of date

  • Data which records quantities is quantitative data

  • Examples of quantitative data are:

    • Numerical data collected in questionnaires

    • Traffic counts

    • Environmental quality surveys

    • River data - velocity, discharge

    • Weather data

  • Data which records descriptive information is qualitative data

  • Examples of qualitative data:

    • Field sketches and photographs

    • Non-numeric questionnaire data

    • Interview answers

Questionnaires and interviews

  • When collecting data via questionnaires or interviews a number of questioning types can be used:

    • Closed questions where answers are limited to single words, numbers or a list of options

    • Statements which use a scale to gauge people's views. For example, strongly agree/agree 

    • Open questions where the respondent can give any answer

  • Questionnaires can be used to gather a large sample of data

  • Interviews are more in-depth and tend to be used to gather a smaller data sample

Environmental quality surveys

  • These are used to collect data about the environmental quality of different sites

  • They use the judgement of the person conducting the survey to assess environmental quality against a range of indicators

    • Using a sliding scale (1 -5) or bipolar scale (-3 to 3)

    • Usually, the lower the score the more negative the assessment of the environmental quality

  • They are subjective because they are based on the opinion of the person completing them

  • This can be reduced by:

    • Completing in small groups to reach a consensus regarding the score

    • Using the mode of EQS completed by a number of students

  • They produce quantitative data

 

Strengths

Limitations

Quantitative Data

  • Possible to have a larger sample size

  • Information can often be collected quickly

  • Data collection can be duplicated 

  • More objective than qualitative data

  • More reliable than qualitative data

  • The meaning behind the results is not clear

  • Human error or equipment error can lead to mistakes in measurement

Qualitative Data

  • More in-depth than quantitative data

  • More valid than quantitative data

  • Often a small sample size

  • Enquiries are not easy to duplicate

  • Difficult to make comparisons

  • Low reliability

  • Time-consuming

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Bridgette Barrett

Author: Bridgette Barrett

After graduating with a degree in Geography, Bridgette completed a PGCE over 25 years ago. She later gained an MA Learning, Technology and Education from the University of Nottingham focussing on online learning. At a time when the study of geography has never been more important, Bridgette is passionate about creating content which supports students in achieving their potential in geography and builds their confidence.