You need to Argue and debate so the audience is convinced you’re right.
Discuss and weigh-up the conflicting argument so you educate your audience about the issue.
To get what you want,
MAKE THEM THINK
|1. Logical||2. Authoritative||3. Emotional|
This template shows how to lay out an article:
If the purpose is to discuss/inform, then remember you’re trying to educate the reader about the issue in the question. There are, generally, two ways of doing this:
DIDACTIC: Comes from the Greek ‘to teach’ – it means giving instructing, particularly a moral one, in a lecturing-type of way. This style has its place (like when someone of great authority is speaking), otherwise, it can be quite ‘preachy’ and sometimes a bit patronising and arrogant.
PEDAGOGICAL: This is a more interactive way of educating people. It lets people figure it out for themselves by asking them questions and inviting to them think. You can interact and engage with your reader from the other side of the page: ask rhetorical questions, present the arguments objectively and invite them to draw their own conclusion, rather than spoon-feeding them yours!
Think about how you prefer to learn. Yes, it can sometimes be helpful to have someone bombard you with information…BUT you probably learn better when it’s more of a two-way process and you’re engaged with the person teaching you.
“Be yourself; everyone else is already taken.”
“You should write, write, write every day, and learn to edit and pare it right back so you’re proud of every sentence, and each one is either useful or beautiful, but hopefully both.”