The Three Types of Persuasion

Emotional, CIE IGCSE English Language

Emotional (Pathos)

Argument based on emotions and beliefs

authoritative CIE IGCSE English Language

Authoritative (Ethos)

Argument based on trust and authority

Logical CIE IGCSE English Language

Logical (Logos)

Argument based on facts and reason

A good argument blends these three techniques

For instance, you can mix authority and logic:
“The RSPP report a 90% decline…”

Or emotional and logical:
“There’ll be fewer than 100 pandas in 10 years; what will you tell your children then..?”

Author: Paul

Paul has been a professional tutor for over 14 years. He’s helped countless students boost their grades, mostly via 1:1 tutoring, and has also run large revision events. He has a 1st Class Degree in English Literature, and before joining Save My Exams he ran an education publishing company, where he edited over 100 books on GCSE/A Level exam texts.